iTunes and Amazon aren’t interested in dealing with artists directly, but a rich ecosystem of intermediaries has sprung up. They typically provide a one-stop shop, so you can upload your music to one place and have it ripple out through all major stores, and sometimes over a hundred minor ones too.
Some of these intermediaries are selective of who they work with. DashGo is one service Amazon recommends as a way for independent artists to get into its MP3 catalogue. Ben Patterson, president, says: “For independent artists, besides great music, I’m always excited by bands that are risk-takers and self-motivated. I learned a long time ago while working at a management company that an artist has to be their own biggest fan and advocate. Nobody should want it more, and if they do, then any success is bound to be fleeting. So when I see an act that has taken real steps beyond recording the album to start to connect to fans and build an audience, that is a great indicator. Typically I pass on music that DashGo can’t add value to in a meaningful way.”
Most other providers are open to all-comers. “An artist has no requirements to jump through for us,” says Peter Wells, co-founder of TuneCore. “Who are we to say what’s good music, what will sell, what is worth being in the world? So all we ask is that our artists avoid all samples they don’t have the rights for, and that they do have the right to sell all the material they put up through us.” … Continue Reading