These years saw a number of discotheques open across Italy, including several designed by architects of Radical Design, a movement active in the 60s and 70s populated by architects such as Gruppo 9999, Superstudio and UFO. Dissatisfied by the limitations and ineffectiveness of post-war modern design, these architects sought to use their profession as a tool for societal change and to challenge the idea of architects’ role in society. In a period of change and contestation in Italy more generally, these socially orientated, politicised architects saw discos as a new type of space for multidisciplinary experimentation and creative liberation. The display explores this little-known phenomenon through archival photographs, architectural drawings, film, music and articles from the international design press.
Italy’s discos were known as Pipers, named after the first such venue, which opened in Rome in 1965. Designed by Manilo Cavalli, and Francesco and Giancarlo Capolei it featured reconfigurable furnishings, audio-visual technologies and a stage for Italian and British acts from Patty Pravo to Pink Floyd, who performed against a backdrop of works by artists including Piero Manzoni and Andy Warhol.